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01.B / 14·Sales Enablement
Sales Process Course
Build the course around your actual sales process: every stage a buyer goes through, what to say, what to send, and how to handle each step from first touch to signed deal.
02 · Capabilities · Sales Enablement
How Studio actually builds this course.
Finds the winning pattern
Studio spots the openings, objections and moves behind your won deals.
Maps your real funnel
The course follows the exact stages your buyers move through.
Make it yours
Improve or Regenerate any lesson until the playbook sounds like your team.
03 · What gets generated
A real course in the 5-Layer framework.
Architecture · Step 2 of 35 phases · 5 layers64% optimized"Selling the way we sell" · 7 stages
Phase 01: Map the funnelWeek 1
Real Events
A real happy-path deal walked stage by stage — the calls, the emails, the proposal, the contract redlines and the implementation kick-off, in order, so reps can see how a clean motion actually unfolds.
Impact Score88%
Practice
Discovery script rehearsal — practice the 12 questions we ask in every first call, in our exact wording, in front of a peer.
Demo run with a teammate — present the product to a colleague playing the buyer, with feedback against our scoring rubric.
Retention AIHigh
Theory
"Our funnel is seven stages with explicit exit criteria, a named handoff owner at each boundary, and a SLA so deals never stall in someone's inbox."
StagesExit criteriaOwners
Cognitive LoadOptimal
Resources
Funnel one-pager — every stage, exit criterion and owner on a single printable page reps keep at their deskKit
Per-stage email templates — 14 versions, tested, owner-tagged, with subject-line variants for cold and warm leadsTemplate
Accessibility5★
Emotional
Visible win/save board in the office — every closed deal and every save lands on the board the morning after, with the rep's name
First-deal celebration ritual — coffee on the company, photo on the wall, story shared at the next all-hands
Motivation IndexStrong
Phase 02: Prospect → discoverWeek 2
CORE MILESTONE LOCKED
2 ACTIVE EXERCISES
MOD 2-5 STAGES ASSETS
FUNNEL ONE-PAGER — EVERY
VISIBLE WIN/SAVE BOARD IN
Phase 03: Demo → proposeWeek 3
CORE MILESTONE LOCKED
2 ACTIVE EXERCISES
MOD 2-5 STAGES ASSETS
FUNNEL ONE-PAGER — EVERY
VISIBLE WIN/SAVE BOARD IN
Phase 04: Negotiate → closeWeek 4
CORE MILESTONE LOCKED
2 ACTIVE EXERCISES
MOD 2-5 STAGES ASSETS
FUNNEL ONE-PAGER — EVERY
VISIBLE WIN/SAVE BOARD IN
Phase 05: Hand-off & post-saleWeek 5
CORE MILESTONE LOCKED
2 ACTIVE EXERCISES
MOD 2-5 STAGES ASSETS
FUNNEL ONE-PAGER — EVERY
VISIBLE WIN/SAVE BOARD IN
Sign up to unlock the remaining 4 phasesEdit, regenerate & ship the full course
04 · Nearby courses
Other course types worth a look.
Don't want to build it yourself?
Our Instructional Design team can ship it in 4 — 8 weeks.
Senior Instructional Designer assigned, SMEs interviewed, modules shipped on SkillBrain. Same loop we've run for 2,000+ IT learners since 2021 — now applied inside your team.
Generate your sales process course — this week.
Free to start, no card. Drop in your brief, leave with a 5-Layer course you can ship.